ALINEO
ALINEO TURNS ERGONOMIC SUPPORT INTO A MORE DESIRABLE LIFESTYLE OBJECT, MOVING FROM CLINICAL COMMUNICATION TO A CLEARER WORLD OF WELL-BEING, MOVEMENT AND BALANCE.
Alineo was already distributed through chiropractors and RETAIL STORES, but the brand felt too clinical and functional to build a broader digital presence.
The challenge was to turn a posture-correction product into something more emotional, desirable, and easy to understand without losing trust or product credibility.
The new direction moves the brand from pain relief to well-being, balance, and natural movement. Through softer imagery, A CLEANER BRAND SYSTEM, expressive typography and a more human visual language, alineo becomes a contemporary support brand ready to exist across digital content, product stories and online retail.
PROJECT:
ALINEO
Industry:
Medical Product
e-commerce
Services:
Creative direction
visual system
branding
