MYON

MYON STARTS FROM A SIMPLE PROBLEM: MOST SUPPLEMENTS ARE DESIGNED TO BE STORED AWAY, NOT INTEGRATED INTO DAILY LIFE. THE CHALLENGE WAS TO TURN NUTRITION INTO SOMETHING PEOPLE WOULD WANT TO SEE, USE, AND REMEMBER — A PREMIUM product SYSTEM THAT MAKES THE ROUTINE FEEL INTENTIONAL INSTEAD OF FORGETTABLE.

THE DIRECTION BUILDS A COMPLETE ECOSYSTEM AROUND THE PRODUCT: REFINED PACKAGING, DESIRABLE DAILY OBJECTS, CAMPAIGN VISUALS, AND A TRACKING INTERFACE DESIGNED TO FOLLOW FOCUS, ENERGY, AND WELL-BEING OVER TIME. MYON BECOMES MORE THAN A SUPPLEMENT BRAND — IT BECOMES A VISIBLE PART OF THE USER’S DAILY RITUAL.